Editor’s note: in recent years, the transformation of the Internet to the traditional retail industry so that domestic consumers feel very deep, in the past because of industry specificity, adult supplies is almost a “taboo” exists. However, with the rise of the Internet, rarely mentioned by public interest products, in this wave of electricity supplier has also received unprecedented attention. As the new three board spice supplies, the first stock of his interest, is in this huge market to carve out a path of their own. “He fun” was founded in 2012, is headquartered in Xiamen taste appliances business company, formerly known as “cost-effective.””. November 2014 was the morning of venture capital 50 million yuan A round of investment, and officially changed its name “interest”; 85 million yuan B round of investment in August 2015 announced the completion of CITIC, Ding Feng Shenzhen Qianhai high Shengrong credit assets, equity investment and fortune venture capital investment. Public data show that “he fun” sales revenue showed a linear growth, from 225 thousand and 300 in 2013 to 24 million 509 thousand and 300 yuan in 2014, and in 2015 it further reached 59 million 441 thousand and 200 yuan.